Vodafone is sun-setting the worries of customers about device faults and battery drain with its industry-first initiative. Under its EVO contracts, Vodafone is now offering battery replacements for three years and perpetual coverage for manufacturing defects as a part of its innovative ‘lifetime service promise’.
This unique promise by Vodafone not only covers new handsets but also refurbished ones, making it a stand-out proposition in the UK market. As long as customers have at least one active Vodafone Pay Monthly Airtime Plan on their account, all phones purchased with the Lifetime Warranty will be covered for warranty repairs. And here’s the icing on the cake – if customers upgrade to a new device, the old ones also remain covered for repairs, effectively serving as a back-up.
Vodafone has taken the inconvenience out of battery replacements. For customers witnessing battery issues, the Battery Refresh Tool in the My Vodafone app will quickly run a diagnostic. If it determines that the problem stems from a sub-optimal battery, customers can send their devices from a Vodafone shop for replacement.
Max Taylor, Vodafone’s UK Chief Commercial Officer, testified this unique service offering. He said, “We know that customers are now keeping phones for up to four years, so we are thrilled to be adding our new market-leading Lifetime Service Promise to Vodafone EVO. It gives our customers that extra peace of mind, knowing their phone is covered for as long as they choose to keep the device.”
According to research cited by Vodafone, approximately 45% of individuals prefer to mend their mobile phones instead of replacing them, with the average lifespan of a cellphone being 4.2 years. The turbulence of the cost of living crisis underscores the increasing popularity of repairing over replacing pricey smartphones wherever feasible.
As batteries are generally the first element of phones to deteriorate, this innovative offering would benefit customers significantly. It is, however, pertinent to mention that repair services predominantly cater to manufacturer faults rather than damages inflicted by personal mishaps. Thus, if a customer’s phone screen shatters due to unintentional falls, they would need to bear the repair cost themselves.
Despite this provision, the unprecedented lifetime service promise by Vodafone looks set to redefine how we perceive mobile phone contracts and services.