In a market where a seamless voice service plays a vital role in maintaining the highest levels of customer satisfaction, Vi, India’s leading telecom operator, has teamed up with Anritsu. This strategic alliance aims to provide an improved, end-to-end calling experience for customers on VoLTE (Voice over LTE) in India.
In bygone times, VoLTE’s complex architecture, with its array of nodes and interfaces, made identifying and remedying VoLTE services a challenging feat. Traditional OSS systems could not detect specific customer issues, such as muted calls and dropped words. However, thanks to Anritsu’s innovative approach to problem-solving, Vi users can now look forward to quicker call connectivity and superior sound quality.
Anritsu’s cutting-edge solution provides valuable insights into every facet of VoLTE including, subscribers, network nodes, devices, codecs and cell-ids. With this enhanced visibility, the detection and resolution of customer-related VoLTE issues have become significantly faster.
Vi, by harnessing Anritsu’s patented anomaly detection on VoLTE, has managed to reduce the mean time to resolution of issues by an impressive 30%. Real-time detection of these technical difficulties is of paramount importance to the user experience of VoLTE. Situated in Vi’s Open Universal Hybrid Cloud, Anritsu’s suite of cloud-first applications improves the process of identifying customer-impacting VoLTE malfunctions and delivering actionable intelligence rapidly to the relevant team. Simultaneously, it leads to substantial cost savings.
Jagbir Singh, Chief Technology Officer, Vi stated, “Real-time anomaly detection across our VoLTE services allows us to proactively detect, isolate, and diagnose customer-impacting issues. The solution is widely adopted by our Operations team and significantly improved VoLTE experience of our customers. Partnering with Anritsu has delivered exceptional benefits to our subscribers, and we will extend the successful approach to enhance other services like International Roaming.”
Anritsu’s CEO, Ralf Iding spoke enthusiastically about the partnership with Vi. He said, “Collaborating closely with Anritsu, VIL offers best-in-class VoLTE services. We look forward to our continued partnership with VIL and supporting their commitment to delivering a superior experience to their subscribers as they move to 5G.”
Currently, Vi and Anritsu are leading the charge in enhanced customer experience while setting new industry benchmarks. This initiative is an embodiment of Vi’s unwavering dedication to creating a ‘Digital India’ and Anritsu’s reputation for providing state-of-the-art service assurance solutions. Their combined efforts promise to make both retail and enterprise customers future ready with innovative offerings, conveniently accessible through a vast array of digital channels as well as extensive on-ground presence.
