SK Telecom is undergoing a significant transformation of its artificial intelligence (AI) service, “A.”, pronounced “A-DoT”. The revamp aims to enhance daily convenience for customers, emphasizing a more natural conversational experience and comprehensive daily management functions.
The highlight of this overhaul is the enhancement of the natural conversation experience through a large language model (LLM). The entire user experience (UX) has been redesigned to enable flexible, natural conversations, backed by multi-agent support capabilities. The AI-based app, now renamed “A.”, integrates essential functionalities such as calendar, tasks, schedules, routines, and sleep management. This all-in-one approach allows users to manage daily routines seamlessly.
Voice commands play a significant role in this upgrade. Users can now save and manage appointments and meetings without typing. Additionally, the service provides customized suggestions based on personal situations, preferences, and external factors like weather and traffic conditions, ensuring users stay informed ahead of important events.
The updated app features seven multi-LLM agents, each offering unique conversational capabilities. Users can select an LLM engine that aligns with their objectives, allowing the comparison of responses from various models for the same query. According to Kim Yonghun, Vice President and Head of the AI Service Business Division at SK Telecom, “The A. overhaul ensures a more natural and convenient conversational experience as if the users are interacting with a real personal assistant.”
The journey towards advanced AI services at SK Telecom is not just about user convenience. The company has collaborated with global entities like OpenAI and Anthropic to develop telecom-specific LLMs, expected to launch in 2024. These models are designed to handle key tasks like customer consulting, marketing, legal services, and human resources more efficiently.
Beyond domestic implementation, SK Telecom aims to roll out these LLMs globally through the Global Telco AI Alliance (GTAA). This alliance includes partners such as Deutsche Telekom, e& Group, Singtel Group, and SoftBank, all working collaboratively to develop telco-specific LLM models and related AI services.
