Chunghwa Telecom has joined forces with Broadpeak to enhance monetization for its streaming service, Hami Video, using dynamic ad insertion technology. With the integration of Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform, Chunghwa aims to boost viewing experiences and ad revenues. The Taiwanese operator’s focus is on live basketball matches and related content, ensuring higher monetization through its premium sports streaming channel.
Currently, Chunghwa serves over three million video streaming subscribers, offering a variety of live and on-demand content, including international sports. With increasing investments in sports content rights, the operator needed improved ad insertion capabilities to better monetize its OTT service. This is crucial for maximizing ad revenues and enhancing its diverse sports and entertainment offerings.
The partnership highlights the significance of adopting innovative ad insertion technology. This collaboration facilitates rapid market deployment, making it live within weeks with a user-friendly SaaS framework. Broadpeak, known for its content delivery and video streaming solutions, ensures seamless integration of ads into video streams. This strategy enhances ad delivery by averting ad blockers, ensuring smooth transitions, and enabling dynamic, personalized advertising through an effective cloud solution.
The cloud-based solution also offers Chungwha Telecom seamless third-party integration, thanks to an API-driven architecture. It ensures smooth interoperability with existing content delivery and ad-tech environments. Broadpeak’s use of AI-driven tools further optimizes the service by automatically detecting ad breaks and inserting SCTE-35 markers in video streams.
Jacques Le Mancq, President and CEO of Broadpeak, expressed pride in the partnership, stating, “Chunghwa Telecom is innovation-led and champions exceptional subscriber experiences. Market leaders like Chunghwa set a pioneering example of how operators can elevate their monetization toolkit while bringing the best live sports and entertainment to rapidly-growing audiences.”
