TIM has taken a significant step in integrating artificial intelligence into everyday consumer use. They announced that their fixed and mobile customers in Italy can enjoy a year of free access to Perplexity Pro. This advanced AI platform provides real-time, accurate answers to a myriad of queries, from simple daily inquiries to complex research topics. Leveraging conversational interaction with verified sources, this service aims to enhance consumers’ daily activities.
The platform’s capabilities are impressive. Users can benefit from features like unlimited searches, voice sessions, document analysis, and interactive data dashboards. The AI platform can quickly sift through extensive amounts of information, delivering an instantaneous critical analysis, which traditionally would take days. Moreover, its integration with large language models, including ChatGPT and others, shows its advanced AI capabilities.
From an economic perspective, Perplexity Pro usually costs about 20 euros per month. Hence, offering this to TIM customers free of charge certainly adds value. Andrea Rossini, Chief Consumer, Small & Medium & Mobile Wholesale Market Officer at TIM, expressed their vision, stating that they aim to make AI accessible for all customers. “We are proud to be the first operator in Italy to offer an advanced AI assistant like Perplexity Pro,” he remarked.
Of course, the initiative reinforces TIM’s strategy of pioneering technological innovation. By partnering with top-notch platforms through an open innovation approach, TIM aims to seamlessly incorporate AI into everyday life and provides services that are both reliable and helpful.
To activate this AI service, customers must log in to the TIM Party loyalty program. From there, they can easily receive a free code for the Perplexity platform, usable from desktops or smartphones. This simplicity in activation further underscores the customer-centric nature of this initiative.
Ryan Foutty, VP of business at Perplexity, shared his enthusiasm for the collaboration with TIM. He pointed out that accurate and reliable answers are crucial for daily life decisions, and they are thrilled to provide this technology to Italian users.
