EE has extended its partnership with the Home Nations Football Associations and Wembley Stadium until 2028. This renewed agreement cements EE’s role as the exclusive lead partner for all Home Nations football teams, continuing a collaboration that began in 2015. The extension highlights EE’s dedication to investing in football across the UK.
As part of the partnership, the EE logo will appear on training kits for teams from England, Northern Ireland, Scotland, and Wales. The partnership isn’t just about visibility; it also maintains Wembley Stadium’s designation as “Wembley Stadium connected by EE”. In recent years, the stadium has seen an 80% increase in mobile data usage, evidencing EE’s reliable connectivity.
The partnership has not only focused on technology but also societal change. EE has addressed pressing issues like racism, misogyny, and accessibility in football. Pete Jeavons, Marketing Communications Director at EE, emphasized their commitment to using football as a catalyst for positive change.
Football fans and stadium visitors will benefit from EE’s technology advances. Already a pioneer in bringing both 4G and 5G connectivity to Wembley, EE pledges to further enhance the fan experience. Mark Lynch, Stadium Director at Wembley Stadium, praised EE’s commitment to improving the venue with technologies like the 5G network and sensory rooms.
This renewal not only ensures that Wembley remains a top-tier stadium but also supports disability football. EE will continue as the title sponsor for The FA Disability Cup and become a partner of The FA’s eLions esports team. The English FA’s Commercial Director, James Gray, expressed enthusiasm for the continued collaboration, highlighting EE’s increased investment in para teams.
The Home Nations’ representatives welcomed the partnership extension, citing EE’s support in developing grassroots football. Scottish Football’s Brendan Napier emphasized EE’s role in facilitating unprecedented growth in girls’ and women’s football in Scotland. Similarly, the Football Association of Wales’ Sharon Tuff noted the boost from EE in transforming Welsh women’s football.
In Northern Ireland, Stephen Bogle lauded EE’s pivotal role in advancing the game. With EE’s enhanced commitment to women’s football, they aim to bring more benefits to fans and communities. Customers will enjoy match offers and tickets to Home Nations events, reinforcing the bond between EE and football enthusiasts.
