EE has unveiled a major update to its Scam Guard service, featuring AI Triple-Lock Protection. Priced at £2 monthly for subscribers, this enhanced service aims to combat the rising tide of sophisticated scams using artificial intelligence. The upgrade includes the new Scam Assistant, enhanced mobile security, and Dark Web Monitoring, offering complete peace of mind.
The urgency of this upgrade is underscored by data from Cifas, the UK’s leading fraud prevention service, reporting over 444,000 fraud cases in 2025. AI’s role in crafting convincing phishing emails, fake websites, and deepfake scams has been a key factor.
Introduced in 2024, EE’s Scam Guard initially blocked 169 million scam attempts, solidifying its reputation for robust customer protection. The new features aim to double that success in the coming year.
Central to the service is the AI Triple-Lock Protection, powered by Norton’s Genie AI engine. Safe Email proactively scans for scams, Safe SMS offers real-time text message protection, and Safe Web shields online browsing.
Additionally, Scam Assistant allows users to verify the authenticity of messages, websites, and QR codes, while Call Labelling offers network-level screening of calls. Social Media and Dark Web Monitoring provide comprehensive coverage, alerting users to suspicious activity across their digital presence.
Malcolm Cubitt, Director of Product, Mobile at EE, remarks, “Fraud in the UK is at a record high, with AI making scams more convincing and harder to detect. As these threats evolve, we continue to adapt as the UK’s best network—constantly seeking new and innovative ways to protect and support our customers.”
EE’s effort is part of a broader initiative by BT Group to enhance digital safety, blocking 1.6 billion malicious domain attempts, 200 million scam SMS messages, and 61 million scam calls over the past year. By building on these successes, EE continues to lead the charge in customer cyber protection.
Current EE pay monthly customers can now access the upgraded Scam Guard, pivoting towards a more secure digital future.
