The Federal Communications Commission (FCC) has announced a proposal for new rules that would govern robocalls and texts generated by artificial intelligence (AI). The FCC seeks public input on defining “AI-generated” communications and establishing guidelines for these types of messages.
The FCC’s initiative is not to outright ban AI-generated robocalls and texts but to ensure transparency. Crucially, they propose that senders of such communications must obtain prior express consent from consumers. Furthermore, each call must disclose its AI-generated nature, aiming to protect consumers from scams and fraud.
“This provides consumers with an opportunity to identify and avoid those calls or texts that contain an enhanced risk of fraud and other scams,” the FCC stated. The proposal also includes considerations for the positive applications of AI, such as enabling telephony for people with disabilities.
The rule-making proposal enjoys bipartisan support. Chairwoman Jessica Rosenworcel and Democratic Commissioners Geoffrey Starks and Anna Gomez approved the plan, alongside Republican Commissioner Brendan Carr. Commissioner Nathan Simington, also a Republican, offered partial approval.
This move aligns with recent FCC actions aimed at enhancing transparency in AI applications. The commission has proposed mandatory disclosures for AI in political ads on radio and television. Additionally, they are pursuing fines against AI-generated robocalls and spoofing that circulated during New Hampshire’s January 2024 primary.
In a recent declaration, the FCC stated that using AI-based voice cloning in scam robocalls is illegal, underscoring the agency’s commitment to curbing deceptive practices.
The FCC’s steps reflect heightened awareness and proactive measures against the misuse of AI. By introducing these rules, the agency aims to balance innovation in AI with consumer protection.
The moved proposal welcomes public commentary, inviting stakeholders to contribute to shaping these critical regulations. As AI technology continues to evolve rapidly, regulatory frameworks must adapt to ensure its responsible use.
The efforts exemplify a broader trend where regulatory bodies worldwide scrutinize AI’s role in communication technologies. It will be interesting to observe how the telecommunications industry adapts to these proposed regulations and what further developments will emerge from public and industry feedback.
