Vodafone Group has chosen 3 Screen Solutions (3SS) and their 3Ready platform for upgrading its TV user experience across all markets. 3SS, renowned for high-quality software solutions, will provide a new and enhanced TV platform that promises a premier experience for Vodafone TV users worldwide.
The selection of 3SS followed a competitive request for proposal process, positioning it as a leader for Vodafone’s next-gen global TV user interface. This significant move will see the rollout of the new platform in various countries including Germany, Portugal, Romania, and Ireland. With over 20 telcos and TV operators globally already utilizing 3Ready, this adoption underscores the platform’s strong reputation in delivering tailored user experiences.
One of the key benefits for Vodafone will be the ability to act as a super-aggregator. Through 3Ready, they can dynamically aggregate content from different sources, including third-party services, offering highly personalized content to their diverse user base across multiple devices. This ability could provide a notable edge in the competitive market of content delivery.
Kai-Christian Borchers, the Managing Director of 3SS, expressed his enthusiasm, “We are extremely proud and delighted that Vodafone Group selected 3SS as the right partner.”
