In a strategic collaboration, Virgin Media O2 partners with Age UK to assist elderly customers as they navigate the impending 3G network shutdown. As 3G is phased out, some older mobile users need to upgrade their devices to continue using mobile data. This partnership aims to raise awareness and provide essential support, enabling smooth transitions for those affected.
The collaboration involves Virgin Media O2 financially supporting Age UK’s Digital Champions program. This initiative offers customized guidance, practical digital skills, and local awareness sessions. The aim is to help older people remain connected and comfortable with new devices. Additionally, Age UK will distribute informative content across its platforms and provide advice through its helpline.
Meanwhile, Virgin Media O2 proactively engages affected customers. The company offers free compatible devices to vulnerable customers without 4G or 5G handsets and provides discounts to others. Currently, data from 3G constitutes less than 2% of total network data, prompting the transition. Reallocating spectrums to 4G and 5G not only enhances service quality but also improves data speeds and call reliability.
For customers yet to upgrade, they will still be able to make voice calls and send texts. However, their mobile data use will be restricted post the 3G shutdown. The transition has been progressively affecting regions, with Durham leading local switch-offs. Towns like Norwich, Telford, and Guildford experienced switch-offs on July 16, with Torquay to follow, leading to a nationwide completion by the end of 2025.
Jeanie York, Chief Technology Officer at Virgin Media O2, commented, “We’re continuing to push ahead with our plans to switch off 3G across the UK by the end of this year, allowing us to reallocate mobile spectrum to more efficient 4G and 5G services and give our customers a better overall experience.”
Highlighting the importance of the partnership, Caroline Abrahams, Charity Director at Age UK, adds, “The 3G switch-off may feel daunting for many older people so it’s important that we do all we can to support those affected.”
