Satellite company AST SpaceMobile faced an unexpected challenge as their BlueBird 7 satellite failed to achieve the intended orbit. The launch, a critical part of the company’s plan to enhance global connectivity through Direct-to-Device (D2D) satellite services, initially proceeded as usual. Blue Origin’s New Glenn rocket transported the satellite into low Earth orbit. Despite a smooth separation, an error positioned BlueBird 7 in a lower-than-expected orbit.
“This miscalculation means that BlueBird 7 cannot remain operational,” stated AST SpaceMobile, adding that insurance has covered the satellite’s cost. This setback is significant as AST aims to deploy around 90 low Earth orbit satellites. A robust constellation could extend network coverage beyond terrestrial borders for mobile operators like Vodafone.
Currently, AST operates six satellites that are part of initial D2D technology assessments. BlueBird 7 marked the beginning of their enhanced satellite series, with 45-60 launches anticipated by year-end. The company remains on track to frequently launch new satellites, stating, “Production is ongoing, with multiple launches expected every few months during 2026.”
The impact of BlueBird 7’s failure on AST’s partners remains to be seen. VodafoneThree, for instance, is gearing up for upcoming UK trials this summer. This delay could disrupt scheduled pilots, but AST is pushing forward. Optimism persists, fueled by agreements with multiple launch providers and a plan to orbit 45 satellites by 2026’s conclusion.
While this setback introduces uncertainty for partners and customers, the company’s commitment to innovation and expansion insists on perseverance. The industry will watch closely as AST SpaceMobile aims to fulfill its vision of worldwide D2D satellite connectivity.


