KT Corporation is setting its sights on becoming a major “AX platform company.” The South Korean operator has outlined a strategy to leverage artificial intelligence (AI) to enhance its telecom and enterprise services. Through this transformation, KT plans to deepen its AI platforms, enterprise offerings, and hyper-personalized customer solutions.
The company’s initiative involves expanding AI-driven services across various industries, including finance, manufacturing, public sector, and defense. According to Hye-Byung Min, KT’s Chief Financial Officer, the company aims to emerge as “the AI innovation leader of Korea,” with a renewed focus on a growth strategy influenced by recent restructuring. He noted that their AI strategy serves as “a springboard for our next leap forward.”
KT’s strategic ambitions include strengthening core infrastructure and information security, while developing AI-centric growth drivers. This approach encompasses sector-specific AX, hyper-personalized AX, and new growth AX. These efforts aim to amplify efficiencies and personalization in customer service and business operations.
Notably, KT is making strides toward enhancing customer experience by adopting AI technologies in customer consultations, sales, activation, and support functions. They have launched initiatives like the “customer protection 365 task force,” using AI to interpret customer feedback and preemptively tackle service challenges.
On the enterprise front, KT plans to focus on delivering specialized AI services to public sector and industry clients. Bong-Gyun Kim, head of the enterprise business division, emphasized KT’s goal to lead the B2B market with AI designed for the public and industrial sectors. Projects will focus on developing sector-specific AI reference models tailored to distinct industry needs.
Furthermore, KT is developing an AX platform-oriented system for IT operations, focusing on agentic AI and AI contact center technologies. Sang-won Park, responsible for the AX business division, discussed how the next-generation AI contact platform is being designed to transcend traditional customer service and become a comprehensive marketing and operational platform.
The company’s collaborative efforts include partnerships, such as the one with Microsoft, to create SOTA K, an AI system built on GPT-4o. This model is uniquely structured to support Korean language and cultural contexts, highlighting KT’s commitment to data sovereignty and tailored AI solutions.
In essence, KT Corporation is poised to spearhead AI-driven innovation in the telecommunications and enterprise landscapes, utilizing advanced technologies to enhance customer experiences and operational efficiency across sectors.
