By 2026, the global market for A2P SMS is expected to be worth $74.7 billion. The rising usage of customer and employee engagement by large and medium-sized businesses around the world is expected to fuel this growth in the global market.
A2P messaging, also known as application-to-person messaging, describes any type of traffic in which a person receives messages from an application. This type of communication is often referred to as professional or enterprise messaging, and generally consists of one-way messages that do not require a response. Given that over 98% of text messages are opened, A2P messages are very likely to be read, providing businesses with a cost-effective option for improving customer interaction.
A2P SMS is used by a wide range of companies and industries to send messages to customers, including banking notifications, marketing notifications, two-factor authentication SMS authorizations, automated booking confirmations, as well as to deliver reminders or notifications to a large number of customers at once.
The A2P SMS market in the United States currently accounts for 26.2 percent of the global market. China, the world’s second biggest economy, is expected to achieve a market revenue of US$14.4 billion in 2026. The markets in Japan and Canada are expected to increase at 3.1% and 3.5% respectively. Within Europe, Germany is expected to experience a CAGR of around 3.8%, and the rest of the European market is expected to reach US$15.1 billion by 2026.
The prominent players in the global A2P messaging market are Bharti Airtel Limited, China Unicom Limited, Tata Communications Limited, Sap Se, Orange Business Services, Vodafone Group, Clickatell, Global Message Services, Infobip and MGAGE. Additionally, DIDWW, a leading provider of global virtual phone numbers, has recently entered the A2P SMS market in the United States.
