Since its beginning in 2006, iOS was more focused on keeping you hooked to your device that pushing you to keep it away from you.
During Apple’s WWDC 2018 that took place this week, the Cupertino-based company seems to focus on helping its customers manage their time more effectively with their smartphone. And to help users on this topic, Apple seems to be concerned with iPhone addiction.
As Google started focusing on that issue, Apple wants to take the lead on addiction to connected devices. An app called Screen Time will help iPhone users manage their time on their phone, get rid of useless notifications, change the setting of the screen to be less appealing.
Another improvement with iOS 12, according to Apple, is the improvement of the speed of the device.
And finally, to show that Apple takes privacy seriously, it was announced that all the features linked to sharing, liking and commenting that are used to track users will be shut down. This has been understood as a way for Apple to differentiate itself from Facebook.