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Infobip Leads CPaaS Market: IDC Ranks Firm as Omnichannel Communications Pioneer

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Global cloud communications platform Infobip has been ranked as a leader in the Communications Platform as a Service (CPaaS) market by tech analyst IDC for the second consecutive year. Infobip’s position as a leader in the CPaaS market demonstrates the firm’s commitment to providing a comprehensive omnichannel communications platform for every sector.

This year, Infobip has significantly outperformed many of its competitors in IDC’s MarketScape analysis, and is one of the few firms named in the Leader category. IDC awarded Infobip the highest scores for five of eight capabilities, such as customer service delivery, functionality, network & software platforms, portfolio, and the range of services. IDC also gave Infobip the highest possible scores for four of eight strategies, including functionality/offering, growth, go-to-market & channel strategy, and its partner ecosystem. Overall, IDC ranked nine of Infobip’s capabilities and strategies as “beyond expectations”.

Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC, stated, “Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering – an imperative for network operators delivering global messaging services.”

Adrian Benić, Chief Product Officer at Infobip, expressed optimism about the company’s future, announcing the official launch of CPaaS X in May 2023. The CPaaS X solution is the next evolution of Infobip’s API stack, providing enhanced tools for developers. Businesses can choose the APIs they need and implement them into their applications and workflows quickly, with support from the Infobip technology team.

CPaaS is a cloud-based platform that allows businesses to integrate customized communication features like voice, video, and messaging into their offerings through APIs. With CPaaS, companies can expand their existing applications’ capabilities without building backend infrastructure. Needless to say, Infobip’s strong capabilities in the CPaaS market have greatly contributed to its global footprint and reputation in the industry.

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