RingCentral, a US-based provider of high-performance cloud communications and collaboration solutions for businesses, has announced a new high-volume and fully integrated SMS service that allows businesses to send SMS messages and updates to their customers promptly and seamlessly.
Developers can build custom applications by using the Application Programming Interface (API) that interfaces with RingCentral’s business communication platform. RingCentral also provides a service with pre-built applications that can be obtained from the RingCentral App gallery.
By using RingCentral phone numbers for bulk SMS messages, companies can send one-time messages or bundle requests. In addition, the company supports message insights, such as status, logs, storage and analysis for more progressive compliance. The API also permits RingCentral customers to use SMS for services such as mass marketing, automated messaging, customer surveys, chatbots, two-factor authentication and one-time passwords.
The API is currently in beta version and available as part of RingCentral’s open platform. It is worth mentioning that the high-volume SMS service can be integrated with Message, Video and Phone APIs for new applications. The service gives customers the opportunity of using their business number, extension, or any other U.S. phone number to send bulk and commercial SMS messages.
Will Moxley, senior vice president and chief product officer at RingCentral, commented: “Effective communications is getting the right message, to the right person, in the right way. In a world where people are working from anywhere, using a variety of tools, our job is to provide customers and developers with the reliable and secure capabilities to communicate using the most effective channels for their needs. That can be any combination of team messaging, video meetings, cloud phone calls and even SMS. Adding programmable High Volume SMS to our portfolio, helps organizations to communicate with their customers using an automated messaging service. Additionally, customers now have the ability to transition seamlessly from text to voice or video using an organization’s business number instead of having to search for contact information online.”